Which Serum Is Yours? Find Your Match by Texture, Size and Directions

Choosing a serum gets easier when you stop guessing and start reading. Each formula tells you a lot through its texture, its size and the directions on its label. Here are four very different COCOJOJO serums, each with its own feel and its own job, so you can match one to your skin.

Texture: a lightweight, fast-absorbing fluid with a dewy finish.

Size: 1 oz.

Directions: cleanse and leave skin slightly damp, mist or tone, smooth 2 to 3 drops across the face and neck, then seal with moisturizer and use sunscreen in the morning.

Choose it if: you want plump, dewy-looking hydration. The Glass Skin Hydration Serum - 1 oz combines several forms of hyaluronic acid with polyglutamic acid and tremella extract.

Texture: a weightless fluid with a comfortable finish.

Size: 1 oz.

Directions: dispense 2 to 3 drops, warm them in your palm and press gently into the skin, then follow with moisturizer. Use morning and/or evening, with sunscreen during the day.

Choose it if: your skin looks stressed or red. The Cica Barrier Rescue Serum - 1 oz pairs centella with Ceramide NP and ectoin to help calm the look of sensitive skin.

Texture: a clear, fast-absorbing watery gel with a non-sticky finish.

Size: 1 fl oz (30 ml) in an opaque dropper bottle.

Directions: apply 1 to 2 drops, dotted on the forehead, nose, chin and cheeks, massage in, then follow with moisturizer, plus sunscreen in the morning. Use once or twice daily.

Choose it if: shine and the look of pores are your focus. The Niacinamide + Zinc Serum - 1 oz combines niacinamide and Zinc PCA with panthenol and hyaluronic acid.

Texture: a water-free facial oil serum that spreads easily.

Size: a dropper bottle for measured application.

Directions: warm 2 to 3 drops between your fingertips, tap over clean, dry skin, then seal with a cream and use sunscreen in the morning. Use once or twice daily.

Choose it if: your skin looks tired and feels dry. The Wake Up! Caffeine Serum is built around green coffee bean oil with argan, rosehip and pomegranate seed oils.

Encapsulation is its own topic. Of the four serums above, the Glass Skin Hydration Serum and the Cica Barrier Rescue Serum are described as encapsulated on their product pages. The Niacinamide + Zinc Serum and the Wake Up! Caffeine Serum are not, so they are described here by their own ingredients. In the two encapsulated formulas, the capsules help protect the ingredients inside until use. Several other COCOJOJO creams and serums are encapsulated too, and each product page says so in its description. Learn more in What Are Those Tiny Capsules? Meet COCOJOJO Encapsulated Creams and Serums.

- Glass Skin Hydration Serum - 1 oz: dewy fluid, 2 to 3 drops on damp skin, for hydration.

- Cica Barrier Rescue Serum - 1 oz: weightless fluid, 2 to 3 drops pressed in, for stressed-looking skin.

- Niacinamide + Zinc Serum - 1 oz: watery gel, 1 to 2 drops, for shine and pores.

- Wake Up! Caffeine Serum: facial oil, 2 to 3 drops tapped in, for tired-looking skin.

Pick the one that matches your main goal, follow its label and patch test first. Compare every formula in the COCOJOJO serum collection, then find a moisturizer to seal it in the COCOJOJO cream collection.